Salt in New York
The “Wieliczka” Salt Mine enjoys continuing popularity in the media. Journalists report on underground events, record the news, gather materials for reportages and make documentary films. In 2016, 1155 representatives of the media travelled along the salt routes. The underground was visited by journalists from the press, radio and Internet, as well as bloggers, photographers, and numerous TV crews.
There was a total of 11 thousand news items about the mine published in 2016 (national media). In the second half of December, a multimedia message presenting the underground Wieliczka reached information agencies and media in 109 countries. Prepared in eight languages, it saw nearly 450 publications online. It achieved the greatest popularity in the United States, Canada, Italy, India, Belgium, France, Spain, Argentina and Australia. For one day, New Yorkers could see large-format photographs of the Wieliczka underground displayed in Times Square.
It is no exaggeration to say that in the past year, the ”Wieliczka” Salt Mine was visited by journalists from around the world – the salt monument was the subject of media from Brazil to Korea, and from Sweden to South Africa. The historic mine hosted representatives of the British and Spanish editions of National Geographic, the Chinese magazine Comfort and the producers of the reality show Hazzard. There were plenty of online media, as well as journalists reporting on World Youth Day (the mine was visited by dozens of crews). In the spring and autumn, the mine organised, among others, two nationwide press-tours, which resulted in numerous publications online and in travel, lifestyle, culinary and women’s magazines.